Top 5 Influencer Marketing Trends in The Year 2021
Technology has shrunk the world and everything is effortlessly available with just a few clicks. Almost all the industry is drastically growing their online channels so that they can reach out to potential customers. Similarly, the trend of marketing is also changing with the current scenario and among all influencer marketing tops the chart. It is the most successful and powerful strategy to boost brands, products, services, and also a business. This marketing technique is followed by both start-ups as well as established businesses and it is an incredible way to increase brand awareness.
Top 5 Influencer Marketing Trends in The Year 2021
The influencer marketing trending is evolving and it is important for you to know what the future has in store. You will be amazed to know that influencer marketing is set to become a whopping 15-billion-dollar industry by the year 2022 and there is no turning back as well. Many marketers have increased their influencer marketing budget to a whopping 63% from the previous year. Here are the best 5 influencer marketing trending for the year 2021 which will not only be the trendsetter but also will give the business and brand much-needed hype.
Video Content is the King
Thanks to the uninterrupted internet and high-quality video apps, the video content will continue to be the kind of influencer marketing space. The video apps like Tiktok, Instagram reels will boost brand awareness and brand value via creative collaborative videos. Video is the most authentic, alluring, and easiest way to reach out to more people. The videos keep views engaged and also built a strong connection.
Focus on Diversity
The previous year 2020 saw a considerable rise in regional, language, and ethnicity-based content creators. This year as well the focus on diversity and their inclusion will be high. People prefer to connect with an influencer of their language, location, and ethnicity. The representation matters because this is what inspires the audience to relate with the brand in a long run. Many top influencers are focusing on diversity and have seen tremendous growth as well.
Value-Driven Content
Now, the followers want to see only the real and deeper connecting content of their influencers. The followers are more focused on deeper connections and relationship building. The trend of value-driven content is here to stay, the content which provides a real glimpse of their everyday life. People want to see the real, raw, and authentic side of the influencers. A snippet of real-life personality is going to be the biggest trendsetter in influencer marketing in the year 2021.
Long Term Partnership
Influencers are considered the true brand partners in the year 2021, many brands prefer to have a long-term and extended period of partnership with the influencers. All credit goes to authentic work, creativity, and value-driven content. Just a couple of stories and posts by influencers isn’t enough to bring the expected results. It takes usually multiple atleast 6 to 8 touches to make the sales, Ongoing partnership is the better way to derive results and also works well for both influencers and the brand. Building trust and commitment is the key to a successful long-term relationship.
Rise of Micro and Nano Influencer
Influencer marketing is the most cost-effective strategy to promote a business and brand on social media networks. Influencers with 25K followers with higher engagement rates will continue to rise. Both nano and micro-influencers are the best option or brands to reach target audience and niches on a limited budget. Brands are now focused on the engagement rates, the small influencers with high engagement rates are given preferences over others for value-based partnership.
Influencer marketing works like charm for both small as well as established business, it is the future of marketing. The above mentioned trends in influencer marketing will boost several campaigns and sales for the business at low cost.
The new influencer marketing trend is perfect create authentic content that keeps users engaged. Very well written.
Helpful post. Though video creation seems to be task for me. I would try and work on it?
This is a very nice post written by you about influencing marketing. The points which you have shared is true. Brand give preference to high engagements profiles with good content
This post is a treasure for upcoming influencers. Yes, video content is ruling the blogging space. Much helpful.
Your post reminds me of the mistakes that I have made when I started off. Thanks for the post. It is an important reminder to all.
Nice well written Article and nice points highlighted. Thanks for the share Hema .
I too feel that instead of the number of followers, it s the content and engagement rate that matters.
These are all interesting trends to look forward to in 2021. Video is indeed the format of the year and years to come. Podcasts too seem to be an emerging trend. Sandy N Vyjay.
Video content is definitely ruling the blogging space. Your suggestions are definitely helpful for newbies and those who wana explore more.
I am a huge advocate of influencer marketing, so I agree with all your predictions for 2021. Personally I feel authentic influencers will continue to rise and make an impact this year since real people will be able to relate to them more.
Indeed influencer marketing has evolved a lot and the way influencer functions is amazing. The kind of ideas and tools are being used to promote the brands are just worth noticing.
Thanks for these invaluable tips. We enjoy video content a lot and enjoy it’s potential. Look forward to your future posts.
Such helpful list. Yes video these days seems to be making the mark and is the trend. Every influencer is making some kind of video content and it seems to be working. And also it is important to make a good long term relation with the companies.
I couldn’t agree more with the points mentioned here. These are top 5 trends and especially video marketing and nano marketing trends are the booming one.
It is such a brilliant post and so thoughtful of you to share the details out so clear. this is going to help out so many aspiring bloggers and influencers
Influencer marketing has turned into a multi billion dollar industry but in India, influencers are being highly exploited. Yes video content is king but the attention span of the audience has also decreased.