TikTok pats every Indian’s back for staying strong and doing their bit

The lockdown is extremely tough on all of us. Be it, kids or adults, almost everyone has reached a saturation point. A tiny ray of hope, appreciation can instantly elevate our mood. I am glad, TikTok is one such amazing platform that made it possible for all the people to cope with this pandemic.  I highly appreciate the initiative taken #ShabashIndia by TikTok.

 TikTok pats every Indian’s back for staying strong and doing their bit

When all of us were contributing to mankind by staying home, TikTok online also did their fair share. Here is the list of some amazing initiatives taken by TikTok which made us well aware of the situation outside.

1. #MatKarForward

This initiative has to be on top. During pandemic and a global crisis, people start to share anything and everything on social media and other communication channels. Not sending the wrong message is the least one can do during this crisis.  #MatKarForward is a brilliant initiative by Tiktok, which urges all the netizens to be responsible while forwarding messages online. The primary goal of this initiative was to control the spreading of wrong messages, fake news and misinformation.

2. 100 Crore Donation

The COVID-19 outbreak has made the situation poor for everyone but it got worse when the frontliners and doctors didn’t have enough access to the protective gear. TikTok donated 100 Crores worth medical equipment in India. This donation includes 400000 hazmat medical protective gears and 200000 masks for medical staff in India to fight against the Covid-19 pandemic.

 

 

3. In-App Quiz

Awareness is significantly important to stay up to speed with the dos and don’ts in the current situation. An interactive quiz is one of the best ways to make every user aware of the current situation and share precautionary measures.  TikTok launched an in-app quiz in collaboration with DSCI to create awareness around online safety practices. This was an informative as well as an interactive session for every community member.

4. Prioritized User Privacy

India Head of TikTok gave utmost importance to the safety of users on TikTok by prioritizing user safety and community guidelines for content. The platform is primarily focused on offering a place to showcase talent. Concrete actions are taken for content moderation, data privacy, and security policies.  This also highly focuses on people sharing vital details about Covid-19 and health precautions.

5. #ShabashIndia

It is a commendable initiative by TikTok to motivate each and every Indian who followed the strict norms of social distancing and lockdown to beat #COVID-19 crisis. It was a visual delight how the campaign was executed and shot. A motivational initiative to salute the nation’s mighty fightback to #COVID-19.

 

TikTok videos are an excellent source of entertainment, and in this pandemic situation, the platform has proved itself as a preemptible social media platform for everyone.